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Kids Resource – Childrens Wholesale Clothing Provider presents:

New Children's Clothing Store Opening Retail Guide Part 1.

Professional assistance for New Childrens Clothing Store Openings
Shop our on-line childrens clothing catalog or call us at 1-800-552-1610

As a provider of Childrens wholsale clothing, including Girls Summer Dresses, Girls Communion Dresses, Special Occasion Dresses, Boys & Girls Swimwear, Christening Gowns, Baptism Outfits, Kids Short Sets, Childrens Apparel, Baby Gift Sets, Layette Sets for Babies, etc. We are inspired and motivated to help ensure the success of new childrens clothing stores. We are presenting this free children’s clothing retail guide as a service to our clients.

On behalf of Kids Resource, a wholesaler of children apparel since 1985, we
welcome you to this informative package of ideas that will surely benefit your existing or new childrens clothing store opening. We spend a great deal of time talking to our retail customers across the country about the issues they address in their day-to-day business and we are often asked for assistance in the areas of display and merchandising of childrens clothing. With this need in mind, we created this guide so that you, the children’s clothing retailer, can maximize sales through better product placement.

Whether you are an experienced childrens clothing retailer or just starting out, we hope you will find useful tips and creative ideas throughout the following pages.

Going the extra distance with the display and merchandising of product through-out your store can not only impact immediate sales but can also help you to create an identity and ambiance that work to build a loyal customer base.

Unless you have a strong sense of design, the area of your business may seem confusing. This display and merchandising guide was designed to help explain the basics of this important facet of your retail business by offering you new ideas and tips for general signage, directing traffic flow, product merchandising, lighting, props and fixtures and securing your supplies of children’s wholesale clothing.

We have grouped our information by general topics, some of which include
application ideas for both the windows and the interior of your childrens clothing store. Be sure to read through the whole guide for ideas that will work best for you.

In addition to creating visual excitement, remember to keep the five senses in mind when laying out your store. For instance, music related to your store concept and merchandise selections will help create an overall mood. Aromatherapy can work wonders; introduce a light scent such as perfumes or potpourri (remember to keep the scent light, a heavy odor can drive customers away). Where appropriate, allow your customers to touch and "experience" the merchandise.

“ BE PROACTIVE IN YOUR CHILDRENS CLOTHING BUSINESS ”

Before you begin to adjust the design, display, and merchandising of your childrens clothing store you must have a clear understanding of the image you wish to project.
To do that you will need to understand the demographics of the community in which your store is located. What age groups are represented? What is the average income? What lifestyle do they live or aspire to? What interests do they pursue? Within that community you should identify the type of individual you hope to appeal to and gauge whether the population base can support the sales volume you need to succeed. Look at childrens clothing competitors within your market to see if there is a void you can fill. Whatever approach you take, a better understanding of who you are appealing to, and the message you wish to communicate, will make your childrens clothing displays more focused, more effective and easier to create.

To give you a more hands-on sense of how to display children clothing, be sure to shop at other childrens clothing stores. Whether or not the stores you visit carry like product, a trip through your local mall can offer adaptable ideas. When you browse through the many childrens wholsale clothing catalogs that reach you through the mail, look for ideas. Vignettes and presentations pictured may be duplicated or trigger an idea for a fabulous creation. When visiting other stores, don't forget to note the innovative exhibit display techniques you see.

Begin: Traffic Flow of the Children's Clothing Store

Wholesale children's clothing available:

Girls Communion Dresses
Boys & Girls Swimwear
Special Occasion Dresses
Layette Sets for Babies
Christening Gowns
Kids Short Sets
Baptism Outfits
Baby Gift Sets
Girls Summer Dresses

We specialize in servicing specialty children's clothing boutiques.
Let us help you:

Increase your childrens clothing sales
Easy childrens clothing Inventory Management - Various quantity packs, which allows you more variety for your children's clothing inventory dollar
Improve your cash flow - No Minimum order for Childrens Wholesale Clothing

1-800-552-1610

Call now for more childrens clothing wholesale information.
Our wholesale representatives are ready to answer any questions you may have about merchandising your children's clothing store. You will be assigned a professional childrens' clothing representative, who will personally cater to your individual childrens clothing store needs.

Payment Terms: We accept American Express, Discover, Debit Cards, Visa and MasterCard. First time orders must be prepaid. C.O.D cashiers check/money order shipments available, company check upon approval.

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TRAFFIC FLOW of The Children's Clothing Store

Tips for displaying girls summer dresses, communion dresses, swimwear, etc.

In order to begin making changes to the product placement in your childrens clothing store you need to map out an overall plan. To do this, you first need to recognize the current traffic flow of your store and develop a plan to direct traffic flow so that customers will shop your entire store and with their attention focused where you would like it to be. By strategically placing demand/destination products and impulse items throughout the interior of your store, you can balance the traffic flow throughout your store and increase your overall children's clothing sales by making the best use of every square foot. Start by taking the pulse of your merchandise selection (Special Occasion Dresses, Christening Gowns, Baptism Outfits and more) from the front to the rear of your store and follow these tips for redirecting customer traffic to maximize your sales.

Windows set the tone, communicate your store's image and invite customers inside. This is the most important first step, if you want them to come in.

At the entry, introductory displays include graphics welcome and educate the customer, The entry area is often referred to as the “decompression zone," where the customer makes an adjustment to the new environment; takes off their glasses, closes an umbrella and takes visual stock of the entire store. Sales rarely take place in the "decompression zone" - in fact, most sales take place after the customer passes through this area. For this reason, companies like Ralph Lauren prefer their cosmetic counters to be placed a few feet in from the department store entry.
Once your customer passes through the "Decompression Zone" they look at the price of the first item, generally to their right that is easily accessible.
This initial item should have a price point that is not overwhelming to your customers, as this area, called the "Strike Zone," offers your customer their first impression of your store's prices. Extensive video auditing by professional retail designers has found that in Western cultures, customers usually turn right immediately upon entering a store into the "strike zone" and continue on their journey through your store. You should consider placing a compelling display of affordable products (in relation to the price point of your overall merchandise) in the "strike zone."

Once through the "strike zone", the right wall of your store is usually your most valuable real estate as this is the area that is generally traveled first and viewed most thoroughly by our customers. On the right wall you may want to place affordable items (in relation to other products within your store). This can include products that you are promoting but which are not necessarily demand items. Demand merchandise includes those items that the customer has made the decision to purchase before they enter your store. Traditionally, the cash wrap is centrally located. It is highly recommended that you place your wrap to the left of the store entry and place impulse products around the cash wrap. The cash wrap also serves as a security checkpoint and as an area that can allow visibility to all parts of the store. When designing the cash wrap area, keep in mind the many functions that will be accommodated by the space and plan accordingly.

In another update we will discuss tips in purchasing children's wholesale clothings

One of the most highly trafficked areas is the cash wrap. Add-on and impulse merchandise should be placed above, behind and near the cash wrap where
possible. The cash wrap is the location that offers the most captive audience (awaiting customer) and is the point at which impulse sales are most often made.
A great Idea is to make a small area where kids can sit and watch a movie, etc. This gives parents more freedom to shop for childrens apparel without distractions.
High demand products placed in the rear of the store will pull customers through the store, increasing the visibility of other childrens products along the way. Card and Gift Shops often place their greeting cards at the rear of the store moving traffic through seasonal, collectible and other merchandise to reach the destination area.
Add-ons to childrens clothing merchandise and impulse products are usually placed near the demand merchandise in a highly trafficked area to suggest further purchases. Place impulse items in the front of your store and in locations of high traffic between the door and displays of demand products but outside of the "decompression zone."
Be sure the aisles of your clothing store are wide and clearly defined for emergency exiting and wide enough for strollers.

Kids Resource – Childrens Wholesale Clothing Provider presents:

New Children's Clothing Store Opening Retail Guide Part 1.

1-800-552-1610

Part 2 "Fixtures - of your childrens clothing store" - Coming soon!